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BNP and Fermes d’Avenir

Background

BNP Paribas was looking for a way to improve its visibility without damaging its brand image. For this, BNPP called on Ad4good and supported Fermes d’Avenir. Thus allowing BNPP to gain all the traditional benefits from optimised online advertising campaigns whilst offering viewers the chance to donate to a charity.

BRIEF CLIENT

Campaign duration : 4 weeks
Type : Campaign gré à gré Vidéo
Budget : 20k €
Device: Mobile / Desktop
Target : CSP +
Interests : Responsible savings
VTR : 65%
Viewability : 70%

Results

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Social Impact

Thanks to the donations unlocked by users, the campaign raised €3500 for Fermes d’Avenir.

This money will help the development of Agroecology to accelerate the agricultural transition by growing agroecological farms on French territory.

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