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Background

For their anniversary campaign, Cdiscount wanted to enhance its notoriety with a responsible advertising campaign and key results, with more engagement but without damaging its brand image.

BRIEF CLIENT

Campaign duration : 4 weeks
Type : Direct Video Purchase
Budget : 30k €
Devices: Mobile / Desktop
Target : M/F 25-55 years old
Interests : Digital shoppers
VTR : 60%
Visibility: 70%

Results

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Social impact

Thanks to donations unlocked by users, the campaign raised €5,000 in donations for the Foundation for Medical Research (FRM).

This money will help FRM fund research projects on diseases in general and more specifically breast cancer research in France research projects of breast cancer in Europe.  

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