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For their anniversary campaign, Cdiscount wanted to enhance its notoriety with a responsible advertising campaign and key results, with more engagement but without damaging its brand image.
Campaign duration : 4 weeksType : Direct Video PurchaseBudget : 30k €Devices: Mobile / DesktopTarget : M/F 25-55 years oldInterests : Digital shoppersVTR : 60%Visibility: 70%
Thanks to donations unlocked by users, the campaign raised €5,000 in donations for the Foundation for Medical Research (FRM).
This money will help FRM fund research projects on diseases in general and more specifically breast cancer research in France research projects of breast cancer in Europe.
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