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Background

For its «optimistic» campaign, Credit Agricole wanted to reach a young target audience and make them aware of their different offers during their studies and towards the first job. For  this campaign Crédit Agricole wanted to boost its corporate social responsibility efforts and called on Ad4good to support NQT projects (Our neighborhoods have talents), especially those in favor of the professional integration of young graduates of the 93.

BRIEF CLIENT

Campaign duration: 4 weeks
Type: Direct video purchase
Budget : 20k €
Devices: Mobile / Desktop
Target: H/F 18 -34 years old
VTR: 70%
Viewbility: 70%

Results

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Social impact

Thanks to the donations unlocked by users, the campaign raised €4,000 in donations for Our Neighborhoods Have Talents (NQT).

This money will help NQT democratize their network of committed companies and expand their talent network that supports young graduates in complex situations of integration to the professional world.

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