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Background

Crédit Agricole wants to become one of the favorite brands among French people and the campaign consisted of broadcasting video clips explaining CA’s commitments.

To be sure to improve the visibility of the campaign without damaging the brand image of the client, Havas has used ad4good advertising mechanism and also chose to support International Solidarity, which has values in line with the main message of the campaign: act every day in your interest but also that of the company. 

BRIEF CLIENT

Campaign duration : 3 weeks
Type : Campagne gré à gré Vidéo
Budget : 20k €
Device: Mobile / Desktop
Target : 25 – 59 years old
Inventory : Digital AdTrust Only
VTR : 60%
Viewability: 70%

Results

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Social Impact

This ad campaign conducted in partnership with International Solidarity, an association that has been responding to emergency situations by instantly sending its teams, with humanitarian equipment, to places hit by a crisis since 1980. Their mission is to provide fast, dignified and vital assistance to the victims, and thus cover their vital needs.

Thanks to this campaign, Ad4good was able to donate €5,000 to International Solidarity.

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