FedEx during its b2b recovery campaign wanted to reaffirm FEDEX’s commitment to facilitate shipments even during the pandemic. OMD France and Fedex opted for responsible advertising in line with the message that the advertiser wanted to convey and decided to support International Solidarity during this campaign.
Campaign duration: Sept – Nov 2020 Type: Programmatic video Budget: 20k € Devices: Mobile / Desktop Target: b2b VTR: 70% Viewability: 70%
View trough rate
Thanks to the donations unlocked by users, the campaign raised €5,000 in donations for International Solidarity.
This money allowed International Solidarity to help the population in precarious situation in France but especially abroad (neediest countries), in order to and to meet their vital needs due to the COVID pandemic.