During its “re” campaign (to recycle) Orange wanted to raise awareness among Internet users about the recycling of mobile phonesand give back to a good cause by harnessing the power of responsible advertising. They choose Ad4good for this campaign to support Wing of the Ocean in its awareness-raising actions – particularly in schools – against plastic pollution of the oceans.
Campaign duration : 4 weeks Type : programmatic video Budget : 20k € Device: Mobile / Desktop Target : H/F Inventory : Digital Adtrust Only VTR : 70% Viewbility : 70%
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Thanks to the donations unlocked by users, the campaign raised €5,000 in donations for Wing Of the Ocean.
This money helped Wing of the Ocean to travel through the French coastline in 2021 to meet schoolchildren and raise awareness about plastic pollution at sea.