For its donation campaign for its Foundation, McDonald’s sought to improve its visibility and results without harming the objective of its campaign with an advertisement deemed too intrusive. In this context Starcom has chosen AD4good’s performance scheme to guarantee results and harness the power of responsible advertising.
Campaign duration : 4 weeks Type : gré à gré display Formats IAB Budget : 30k € Device: Mobile / Desktop Target : H/F 25-49 years old Reach on target (target DAR 25-49) : 54% Interests : Interested in donations Viewbility IAS : 70%
Reach on target
Thanks to the donations unlocked by users, the campaign raised €8,000 in donations for the Ronald McDonald Foundation.
This donations were used to finance a campaign extension for a few more days to raise public awareness and raise more funds to support the Foundation’s projects of Parents’ homes near hospitals so that hospitalized children can remain surrounded by their loved ones.