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Ronald McDonald Foundation

Background

For its donation campaign for its Foundation, McDonald’s sought to improve its visibility and results without harming the objective of its campaign with an advertisement deemed too intrusive. In this context Starcom has chosen AD4good’s performance scheme to guarantee results and harness the power of responsible advertising.

BRIEF CLIENT

Campaign duration : 4 weeks
Type : gré à gré display Formats IAB
Budget : 30k €
Device: Mobile / Desktop
Target : H/F 25-49 years old
Reach on target (target DAR 25-49) : 54%
Interests : Interested in donations
Viewbility IAS : 70%

Results

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Social Impact

Thanks to the donations unlocked by users, the campaign raised €8,000 in donations for the Ronald McDonald Foundation.

This donations were used to finance a campaign extension for a few more days to raise public awareness and raise more funds to support the Foundation’s projects of Parents’ homes near hospitals so that hospitalized children can remain surrounded by their loved ones.

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