For Pink October Showroomprivé partners with Odyssea
Every year, breast cancer affects thousands of women, transforms their lives and those of their loved ones. For more than four years, Showroomprive partners with Odyssea, which finances the fight against breast cancer by organizing charity races.
For its first VOL campaign Showroomprivé partnered with Ad4Good for responsible advertising that combines performance, notoriety and corporate social responsibility efforts.
Campaign duration : 4 weeks
Type : gré à gré vidéo Budget : 20k € Device: Mobile / Desktop Target : contextual – women sites only Interests : Fashion lovers
VTR : 60%
Viewbility : 70%
View trough rate
Thanks to the donations unlocked by users, the campaign raised €5,000 in donations for Odyssea.
This money has allowed Odyssea to organize charity races to raise awareness and funds to support the fight against breast cancer.