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YAPLA and the Hôpitaux de Paris

Background

Yapla is committed to associations to make their daily lives easier. As a committed actor  to maintaining social ties in the territories, Yapla naturally turned to a responsible advertising device during its campaign to promote its offer dedicated to the associative sector.

BRIEF CLIENT

Type : Campagne Display : Impacting IAB  + Vidéo
Campaign terms : 3 weeks
Budget : 12k €
Device: Mobile / Desktop
Target : b2b – Small and medium-sized associations
Interest : Social services and Non-Profits
VTR : 70 %
Viewbility : 70%

Results

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Social Impact

The Foundation supports nearly 200 research teams thanks to the generosity of its donors. For example, for the development of Artificial Intelligence to help diagnose certain cancers, for the development of new drugs such as biotherapies, but also for the improvement of care by allowing the launch of dozens of nursing research projects.

Thanks to this campaign, Ad4good was able to donate 3500 € to AP – HP (Assistance publique – Hôpitaux de Paris).

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