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In 2017, we founded qosmik, an advertising agency focused solely on advertising effectiveness, including the actual visibility of video media plans. We then realized that most spaces where the advertising results are up to the expectations of the advertisers are those where the Internet user can hardly ignore the advertisement. Since the Internet user skip the ad as soon as he can because of overexposure, the advertiser’s expectations in terms of notoriety are rarely met.
But forcing the Internet user to watch the advertisement is to the detriment of the advertiser’s brand image.
How to make then so that the Net surfer agrees to be interested in the advertiser’s message?
By combining an advertiser with an association for an advertising campaign, we want to create an advertising solidarity. The association, the advertiser and the Internet user unite for a just cause and we create with them a virtuous circle and a model with positive externalities.
By combining an advertiser with an association for an advertising campaign, we want to create an advertising solidarity. The association, the advertiser and the Internet user unite for a just cause and we create with them a virtuous circle and a model with positive externalities.
Solidarity advertising does not mean advertising
less efficient. On the contrary, because the Internet user benefits from it, advertising performance is superior in terms of visibility or click-to-action.
In addition to the advertising effectiveness, the brand image gains points because the advertising is not suffered as it is often the case.
We want to create an inspiring and ambitious ecosystem and transform the advertising industry with more ethical and responsible advertising that fits all buying modes and advertising budgets.
We seek to bring a concrete solution, thanks to digital, to associations looking for a new source of donation and more visibility.
We want to be totally transparent
on our donation system. First of all, let us recall that any alliance between an advertiser and an association is always made with the agreement of both parties.
Then, each time 50% of the profit is donated to the association. This percentage corresponds to approximately 25% of the campaign budget.
Ad4Good is a communication & marketing agency committed to the environment in order to protect our planet through CSR commitments and our teams.
We are committed to Zei as a measure of our environmental and societal impact.
6th / 66 companies
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Pragmatic, we know that our model today has limits. We are starting to create solidarity advertising and it takes time, but in the long term we want to overcome these limits. Our teams work on it every day and we are constantly looking for new ways to improve. Sensitive to environmental issues, we are aware that a video has a carbon footprint.
Our goal is to offer carbon-free advertising by offsetting each campaign with a leading partner in the field.
Ideally, making supportive and responsible advertising also means working with actors who are perfectly aligned in terms of words and concrete actions. However, even if a lot of people are working on it, there is still some way to go and for our initiative to be effective and meaningful, we must be able to work with most of the actors who advertise except a few, such as the big polluters for example, which are our red line.
An effective advertisement is an advertisement which informs and educates about a product or a service and which does not idealize them so as not to encourage overconsumption. It is about supporting the consumer in his choice, guiding him rather than trying to sell him a product that he does not necessarily need.
